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5 benefits of an open house event

 
 
 
 
  19 Sep 2019

Originating in the US and Australia, open house events have grown in popularity in the UK. Whether you are looking to sell or rent out, holding an open house – a designated one-day event where prospective buyers or tenants are invited to view a property – can be beneficial in more ways than one.

Top 5 open house benefits

  1. Generate a sense of competition among movers: if people see multiple parties viewing one property, it can create an air of urgency. The sense of competition can sometimes spark a bidding war, encouraging multiple offers and increasing the chance of a quicker sale
  2. Shorten your ‘showing’ time: rather than maintaining a ‘show home’ standard over an extended period, which isn’t always possible in a busy household, an open house is a convenient way to concentrate the efforts needed to present a tidy property essentially to one day
  3. Create a viewing schedule that suits you: rather than potential viewings booked intermittently over a number of weeks, which might not fit in with your lifestyle, an open house will funnel viewings towards a short time slot, reducing disturbance to your home life
  4. Quickly gauge interest levels: an open house event is a good indicator of whether a property is marketed at the right level and to the right audience. If there is a poor uptake, it could be a sign that the property is priced too high or poorly presented
  5. Encourage private offers: some movers will not want to be ‘trumped’ if they see the home of their dreams marketed with an open house. It is not unheard of for interested parties to arrange a pre-viewing and even make an offer before the event itself

For lettings as well as sales

“We have seen open house events generate offers and while this has been traditionally true in sales, we’re now seeing this style of marketing cross over to lettings,” comments Victoria Jezzard. “Viewings can be harder to facilitate in a let property, so an open house event is a good way to accommodate large numbers of prospective tenants in one go, overcome multiple access requests and keep disruption for the incumbent tenant to a minimum.”

Jezzards’ open house advice

  • Ensure your agent uses a number of marketing methods to advertise your open house, including social media
  • Declutter and dress the property. This might be your one chance to achieve a sale or let, so your property should look its very best
  • Make sure the exterior of your property has kerb appeal so the first impression is a good one
  • Check that your estate agent notes down the contact details of everyone who attends the open house, so they can make follow up contact

While open house events can’t guarantee a successful sale or let, it is a useful property marketing tool in many circumstances. If you are interested in holding an open house, contact Jezzards for advice today on 03330 433 633.


Author

Jezzards Estate Agents



 

 

Jezzards properties Hampton

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  • " Rated high with very good reason. Great customer service, pricing thoroughly researched for both buyer and same, no hard sale, professionalism from all members of staff exceptionally high, as was the photographer who took photographs of my property. I felt I could trust them, Victoria listened to personal concerns and was able to assuage fears drawing on years of personal experience. Quick to respond to queries on different communication platforms. They are a team to be strongly recommended. Sales team are extremely respectful, and were keen to find out as much about my property as they could. "

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