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Moving along nicely? The value of sales progression

  21 Aug 2019

You may have read the line ‘our job is not done until the keys are handed over to your buyer’ on our website or brochure but have you ever stopped to think what that actually means?

It relates to a much underrated aspect of estate agency that some do better than others, and that’s sales progression. Simply put, it’s the hard work an estate agent puts in after you accept an offer on your property.

“Many sellers think the difficult stage is generating enquiries, booking viewings and handling offers but success can hang on the diligence of the agent once a memorandum of sale has been sent out,” comments Victoria Jezzard. “At Jezzards, we’re at the front line of holding chains together – chasing all the estate agents, solicitors and mortgage lenders involved as not everyone else does. We often find it’s our prompting and polite reminders that keep things ticking along, especially if other agents have quickly moved on to another sale or don’t have resources dedicated to sales progression.”

It was revealed earlier in 2019 that some 49.8% of all house sales in England and Wales fell through before completion*. In addition, research by Post Office Money found one in three home movers experienced an offer fall through within the first three weeks of receiving it. Reasons for a transaction falling apart include survey issues, a lack of progression, difficulty securing a mortgage and the buyer wanting to reduce their offer after the sale has been agreed – all aspects Jezzards works hard to minimise on a daily basis.

“Sellers who have been unsuccessful previously – many experiencing the demoralising fall out of a collapsed chain – comment that their agent lost interest in their transaction as soon as an offer was agreed and this is particularly true among those who used an online-only agent,” adds Victoria.

Coming back to the Jezzards mantra – ‘our job is not done until the keys are handed over to your buyer’ – our team continue to work hard after an offer has been agreed, ensuring as many sales as possible have a happy ending. That means ensuring all paperwork is received from those in the chain; other agents are chivied along; mortgage lenders are on top of applications and solicitors are working to the timescales set by our sellers.

“According to data from the Treasury, consumers spend approximately £270m a year on failed housing transactions and Jezzards doesn’t think that’s acceptable,” adds Victoria. “We do everything in our powers to see sales across the finishing line – be that calls chasing people and sending out emails on a daily basis – basically keeping everyone on track for the benefit of our sellers. Jezzards also places equal emphasis on qualifying potential buyers to make sure those who do have offers accepted are capable of proceeding and not likely to upset the chain,” concludes Victoria.

If you are thinking of selling your property – or are with another agent without a successful sale – contact your local Jezzards branch on 03330 433 633 for an entire team who are dedicated from the point of instruction to moving out day.

*Q4 figures 2018, Quick Move Now


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What our clients say about us

  • " Excellent. Staff very helpful, professional and go out of their way to assit in every way. I have used Jezzards for selling and letting and cannot fault them. "

    Anonymous November 2019
  • " Jezzards provide a really good, personal service with Dorothy getting my gold stars for timely updates and an excellent response to any enquiries. The best letting agency I have dealt with in the last ten years. "

    Anonymous November 2019
  • " We’ve just sold our one bedroom flat in Surbiton. The team at Jezzards we’re great. Responsive and helpful. Thanks to Gaj, Victoria and their colleagues who helped. We would use them again "

    Tomas November 2019
  • " We saw several agents before signing with Jezzards. From the outset they were personable, professional and their market knowledge was excellent. Since starting the process every employee I have encountered has been really proactive and kept us fully informed. A brilliant service and worth the fee. Thank you. "

    ES, Hanworth October 2019
  • " Rated high with very good reason. Great customer service, pricing thoroughly researched for both buyer and same, no hard sale, professionalism from all members of staff exceptionally high, as was the photographer who took photographs of my property. I felt I could trust them, Victoria listened to personal concerns and was able to assuage fears drawing on years of personal experience. Quick to respond to queries on different communication platforms. They are a team to be strongly recommended. Sales team are extremely respectful, and were keen to find out as much about my property as they could. "

    Anne, Hampton October 2019