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Selling Your Home? Keywords You Must Include

  15 Aug 2018

If you are looking to sell your home, you know that the online property market will have a part to play. A sizable proportion of prospective buyers start their property search online, and if you want to reach out to as many buyers as possible, your home needs to be listed on the leading property portals. At Jezzards, we aim to retain as many of the traditional aspects of house selling as we can, but we know it is essential to move with the times and make the process for buyers and sellers as easy as possible.

Therefore, keywords are essential when it comes to selling your home. If you are familiar with online sales or driving people towards a site, you will be familiar with keywords. If not, don’t worry, as it is a common-sense approach. With respect to the property market, prospective buyers enter terms relating to the property they want to see and the results they receive will be based on these findings. This helps buyers narrow down the properties they see to the ones they want to see and if the selling party uses keywords correctly, it is likely their listing will be viewed by people who hold a genuine interest in the property.

Keywords speed up the property transaction process

The importance of keywords with respect to property sales has been reinforced by Rightmove recently. The company now includes a keyword sort tool, allowing prospective buyers to enter a term and then receive listings where this phrase is included.

This helps to speed up the search process and it should help bring people and properties together in a more effective manner. While a lot of the keyword process is kept secret, Rightmove has announced the top 5 most used terms by prospective buyers, and these are:

  1. Garages
  2. Gardens
  3. Swimming pools
  4. Homes with a sea view
  5. Detached properties

You may be tempted to use the most popular keyword terms in your listing even when they are not relevant, but this will do more harm than good in the long run. If your property is presented to a prospective buyer but it isn’t relevant to their needs, they will click back to the main listings quickly, ignoring what your home has to offer. Meanwhile, you could be ignoring relevant keywords that buyers want to see, and this could harm your ability to be seen by the right people and connect with prospective buyers.

We help connect you with interested buyers

At Jezzards, we understand the importance of keywords and the role they play in connecting you with prospective buyers. To make the right decisions with respect to keywords, make sure you rely on a skilled and experienced estate agent who is in touch with the demands of the online property market. When you’re looking to sell your home, turn to Jezzards by calling us on 03330 433 633.


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